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Business Intelligence (BI)

Business Intelligence (BI) is the technology that allows organizations to organize, analyze, and contextualize business data from various departments within the business. The goal is to make unmanageable or disorganized raw data more understandable to anyone who visualizes it.

For instance, we want a book from the library. We have two options for accessing the book from the library. We would either search it up online or place an order. Once the book has been ordered, the librarian will retrieve it from the shelf and hold it for the borrower to pick up. Alternatively, one can visit the library in person, navigate to the shelf within the relevant book department, and retrieve the book directly. The books are categorized and arranged according to subject, language, alphabetical order, and other factors making it easy for both librarians and patrons to locate the desired materials. Additionally, the library website provides detailed information about each book, including its availability and location within the library. Hence the efficient organization of data and user-friendly website enables the retrieval of the library data in a convenient way.

Before 2010, the main sources of information were traditional media formats such as books, newspapers, and magazines, as well as television. During that time, the Internet and online systems were still in their infancy and not yet widely used.

Fast forward to the present day and the internet has revolutionized the way we obtain and access information. With the rise of laptops and mobile devices, online trading and marketing have become commonplace. Businesses across all industries now recognize the importance of utilizing these internet channels to reach their target audiences and expand their customer base.

However, with the vast amount of data available on the internet, it has become increasingly important for businesses to use business intelligence tools to organize, analyze, and extract meaningful insights from this wealth of information. Doing so can provide businesses with a competitive advantage and help them make informed decisions for future growth and success.

Features of Business Intelligence

Business Intelligence (BI) is a powerful tool that enables organizations to gain insights into their operations and make data-driven decisions. Here are some key features of BI:

Single Point of Information Access with Quick Navigation

One of the most important features of BI is that it provides a single point of access to all the information that an organization needs. This makes it easier for users to find the data they need and helps to ensure that everyone is working from the same information. With quick navigation, users can easily move between different data sets and drill down into the details.

Quick Responses to Business Queries

Another key feature of BI is its ability to provide quick responses to business queries. With BI, users can ask complex questions and get answers in real-time. This allows organizations to be more agile and decide faster.

Quick Decisions

With BI, organizations can make quick decisions based on real-time data. This is because BI tools provide real-time access to data, which allows decision-makers to see the impact of their decisions immediately. This helps organizations to be more responsive and adapt to changing market conditions.

Improved Business Understanding

Finally, BI can help organizations to gain a better understanding of their business. This is because BI tools provide insights into all aspects of the business, from sales and marketing to operations and finance. By gaining a better understanding of the business, organizations can identify areas for improvement and make more informed decisions.

Understanding How Business Intelligence Works

At its core, BI is about connecting various data sources, ranging from Excel sheets and PDFs to Access, SQL, and Gmail. Once the data is collected, it is imported into BI tools, which then proceed to split, clean, or reorganize the data.

After the data has been processed, it is then loaded into a data warehouse, where it can be used to create reports, visualizations, or dashboards. This is where the real magic of BI happens - by analyzing the data, businesses can gain insights into customer behavior, market trends, and much more.

However, the process of creating these reports and visualizations is not always straightforward. One of the most significant challenges that businesses face is cleaning the data, as this is often a time-consuming and complex process. Once the data has been cleaned, it must then be presented in a way that is easy to understand, which is where data visualization comes in.

The next process is data publishing and sharing, which can be just as crucial as the actual data analysis. Data publishing is done by creating dashboards that allow users to interact with the data and data sharing involves sharing reports via email or other communication channels. Businesses need to ensure that the right people have access to the right data, and that data is presented in a way that is easy to understand.

Key Stages of Business Intelligence

  1. Data Sourcing: Collecting and storing data is the first step in the business intelligence process. This includes identifying the data sources that apply to the business, and then acquiring, storing, and organizing that data in a way that makes it easy to access and use.

  2. Data Analysis: Once the data has been collected, it needs to be analyzed in order to extract insights and identify patterns that can be used to drive business decisions. This involves using a range of statistical and analytical techniques, such as regression analysis, clustering, and data visualization.

  3. Situational Awareness: In order to be effective, business intelligence needs to be focused on the needs and requirements of the business. This means keeping a close eye on customer requirements and feedback, as well as monitoring trends and changes in the market. By staying aware of these factors, businesses can better understand what changes need to be made in order to stay competitive.

  4. Risk Analysis: Risk analysis is another important aspect of business intelligence. This involves identifying potential risks and threats to the business and then analyzing the likelihood and potential impact of these risks. By doing so, businesses can take steps to mitigate these risks and protect themselves from harm.

  5. Decision Support: The final stage of business intelligence is decision support. This involves providing decision-makers with the information and insights they need to make informed, strategic decisions that will drive the success of the business. This may include creating reports, dashboards, and other tools that provide real-time data and analysis, as well as offering expert advice and guidance to decision-makers.


Business Intelligence (BI) technologies and applications have revolutionized the way businesses operate by providing a sophisticated and intelligent approach to decision-making. By analyzing various factors, such as changing market trends, customer behavior and expenditure patterns, customer preferences, business capabilities, and market circumstances, BI tools enable organizations to gain valuable insights and make data-driven decisions that can help improve their overall performance and profitability.

For instance, when it comes to analyzing changing market trends, BI tools can help businesses identify emerging market trends, track changes in market share, and stay ahead of the competition by adapting to changing consumer demands. Similarly, by analyzing customer behavior and expenditure patterns, businesses can gain insights into customer preferences and identify areas where they can improve their products or services to meet customer needs more effectively.

Moreover, BI tools can help businesses assess their own capabilities and identify areas where they can improve their performance and efficiency. By analyzing market circumstances, businesses can also identify potential opportunities and challenges, which can help them make informed decisions and take proactive measures to mitigate risks and capitalize on opportunities.

In conclusion, BI technologies and applications provide businesses with a powerful toolset that can help them gain valuable insights, make data-driven decisions, and improve their overall performance and profitability. By leveraging BI tools, businesses can stay ahead of the competition, identify new opportunities, and adapt to changing market conditions more effectively.

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