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Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes films and television shows from various genres, and it is available internationally in multiple languages.
Analyzing the performance of content on Netflix provides insights into broader market trends. This information can be used to stay competitive in the streaming industry and adapt to changing viewer preferences.
Analyzing Netflix content provides valuable insights that can be leveraged to enhance user satisfaction, guide content creation and acquisition strategies, optimize marketing efforts, and improve overall operational efficiency.
Tableau:
Tableau is a powerful data visualization and business intelligence software that allows users to connect, visualize, and share data in a meaningful way. It enables individuals and organizations to create interactive and shareable dashboards, reports, and charts without requiring extensive programming or technical skills.
I am using Tableau to analyze Netflix content and understand the insights as Tableau offers a wide variety of visualization types like bar charts, pie charts, line charts, maps ,bubble charts and tree maps.
Data:
Data is downloaded from Kaggle.com. It is a .csv file with below 12 fields.
Charts and Analysis:
Lets understand the dashboard and charts analyzing the Netflix Content
Dashboard: Below is an interactive dashboard which shows total Netflix content available from year 2008 to mid 2021, percentage of Tv shows and movies and content based on year and ratings. This interactive dashboard allows users to select a country from 'Choose a country' dropdown list. User can view the data in each sheet based on the country selected .
Pie chart: Pie chart shows the percentage of TV shows and Movies of each country or all countries. This is an interactive chart which allows user's to select their country and understand the percentage of Tv shows and movies available in Netflix.
Map Below chart is an interactive Map chart which highlights the country selected by the user and to achieve this I have created a parameter and a calculated field for country selection.
Annual Netflix Content: Below stacked Bar Chart shows the number of TV shows and movies available in Netflix each year. Chart clearly shows how demand for TV shows is increasing from year 2016.
Ratings: Bubble chart shows the number of Netflix content based on the ratings. Chart helps us understand that Netflix offers more content with ratings TV-MA, TV- 14, TV- PG.
For interactive experience please hover over the dashboard and charts here .
I hope this blog gives some valuable information on Netflix Analysis using Tableau.
Thank you for reading and Happy Visualizing!