Netflix Content Analysis using Tableau

Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes films and television shows from various genres, and it is available internationally in multiple languages.

Analyzing the performance of content on Netflix provides insights into broader market trends. This information can be used to stay competitive in the streaming industry and adapt to changing viewer preferences.

Analyzing Netflix content provides valuable insights that can be leveraged to enhance user satisfaction, guide content creation and acquisition strategies, optimize marketing efforts, and improve overall operational efficiency.

Tableau:

Tableau is a powerful data visualization and business intelligence software that allows users to connect, visualize, and share data in a meaningful way. It enables individuals and organizations to create interactive and shareable dashboards, reports, and charts without requiring extensive programming or technical skills.

I am using Tableau to  analyze Netflix content and understand the insights as Tableau offers a wide variety of visualization types like bar charts, pie charts, line charts, maps ,bubble charts and tree maps.

Data:

Data is downloaded from Kaggle.com. It is a .csv file with below 12 fields.

Charts and Analysis:

Lets understand the dashboard and charts analyzing the Netflix Content

• Dashboard: Below is an interactive dashboard displaying the total Netflix content available from 2008 to mid-2021. The analysis includes the percentage of TV shows and movies, as well as content distribution based on year and ratings. This dashboard allows users to select a country from the 'Choose a country' dropdown list to view data specific to that country in each sheet. Additionally, the dashboard shows the number of directors in each country. Users can also view detailed information about a movie or TV show by selecting a title from the dropdown list. Steps involved in creating Dashboard:

• Add all the sheets to the new dahboard.

• Resize and format the sheets.

• Add dahboard title, borders and background colors.

• Pie chart: Pie chart shows the percentage of TV shows and Movies of each country or all countries. This is an interactive chart which allows user's to select their country and understand the percentage of Tv shows and movies available in Netflix.

Steps involved in Pie chart:

• Created a group for country field to avoid any redundancies.

• Add Type field to colors in Marks section.

• Add count of Titles to angle in Marks section.

• Add Country to filter and add filter to the sheet where users will be able to choose a country of thier choice.

• Add Country and Type to text in Marks section.

• Add Count of title with Total percent to the text in Marks section.
  

• Map Chart: Below chart is an interactive Map chart which highlights the country selected by the user and to achieve this I have created a parameter and a calculated field for country selection. Steps involved in Map chart:

• Add langitude and latitude to columns and rows.

• Create a parameter "Choose a country" and add it to the sheet and country gets highlighted in Maps when user selects the country of their choice.
  

• Since parameter cannot be implemented on its own we will create a calculated field to work along with the parameter.

• Create a calculated field with code [Country (group)] = [Choose a Country]

• Add calculated field to Map.

• Add Country to detail in the Marks section.
  

Annual Netflix Content: Below stacked Bar Chart shows the number of TV shows and movies available in Netflix each year.Chart clearly shows how demand for TV shows is increasing from year 2016.

Steps involved in Bar chart:

• Add Year field to columns.

• Add Count of title to rows

• Add Type to colors in Marks section

• Add Count of titles to labels in Marks section.

• Ratings: Bubble chart shows the number of Netflix content based on the ratings.Chart helps us understand that Netflix offers more content with ratings TV-MA, TV- 14, TV- PG. Steps involved in creating Bubble chart:

• Add ratings to columns

• Add Count of titles to rows.

• Add Type to colors in Marks section.

• Add count of titles to size in Marks section

• Add Count of titles and ratings to label in Marks section.
  

• Number of Directors in each Country:

The Tree Map provides insights into the number of directors from each country. It clearly shows that the United States has the highest number of directors for movies and TV shows on Netflix, followed by India, the United Kingdom, and others.

Steps involved in creating Tree Map:

• Add count of directors ti size in the Marks section.

• Add Country to the labels in the Marks section.

• Add Count of directors to the labels in the Marks section.

• Movie/ Tv show details:

The chart allows users to select a movie or TV show of their choice and view its details, including type, country, director, cast, duration, and rating.

Steps involved in creating Table chart:

• Add fields Type, Country, Director, Cast, Duration, Rating to the columns.

• Add Release year to labels in the Marks section.

For interactive experience please hover over the dashboard and charts here .

I hope this blog gives some valuable information on Netflix Analysis using Tableau.

Thank you for reading and Happy Visualizing!