Cloud computing is a way to access information and applications online instead of having to build, manage, and maintain them on your own hard drive or servers. It’s fast, efficient, and secure.
It’s also a little bit mysterious. Although most of us have been using the cloud for years, the question still echoes inside of many organizations about various clouds we use on daily basis.
For Salesforce, it deals & connect your customer data at scale, from any app, device, or real-time stream. Unlock customer data and actionable insights in real time, at scale. It is a collection of tools and services designed to serve different functions. The platform enables companies to build process automation into their business and create seamless workflows.
One of the most popularly used industry applications of Salesforce is the retail industry. With a CRM specifically designed for retail, users can benefit immensely by seamlessly managing their inventory, orders, and deliveries, right from their custom platform.
Let’s have look to learn more about the different types of Salesforce Clouds and how these platforms manage your company’s sales, marketing, and customer relationship.
6 Types of Salesforce Clouds
Sales Cloud is a most used cloud-based application designed to help your salespeople sell smarter and faster by centralizing customer information, logging their interactions with your company, and automating many of the tasks salespeople do every day. Sales Cloud is an all-in-one sales tool and CRM that combines most of the same capabilities you'll find in other tools. However, with Sales Cloud, you get the sales automation features you need all in one place. Sales Cloud empowers businesses to manage leads, track progress, and automate sales processes with ease.
Salesforce Sales Cloud is the frontrunner in popularity and flagship among the Salesforce products and deals with identifying, selling, and managing prospects and customers to realize the sales objectives. Also, it covers Leads, Contacts, Contacts, Accounts, Opportunities, Price books, Campaigns, and Quotes.
Service Cloud is your whole Salesforce instance / org. Service Console is just one of the Apps in your Service Cloud. You can access Service console from Apps. It is a tab-based workspace that lets you manage multiple records on a single screen. It can keep records of every interaction—from chat to social media and email. Provides customer service all day, every day, so that when customers need your help, you can respond. Keeps up with other high-performing teams and offer customer service through apps.
Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.
Email marketing, SMS marketing, social media marketing, and display advertising are all examples of these campaigns. You can deliver personalized messages to your audience. The Salesforce marketing cloud provides smart solutions for both B2B and B2C enterprises and businesses.
It’s all there in the name, Salesforce Commerce Cloud (Demandware B2B) – It is a cloud-based eCommerce platform from the commerce cloud market where we can create our eCommerce websites and manage and sell products. Because Salesforce’s robust cloud ecosystem backs it, commerce cloud give ample features and facilities such as Artificial Intelligence-based recommendations and complete infrastructure to share your eCommerce store, among others. Adidas, L’Oréal, Crocs, Ralph Lauren are few of the names commerce cloud clients from Salesforce.
Salesforce Experience Cloud is a set of functionalities built on the Salesforce Customer Relationship Management (CRM) platform. Experience Cloud enables you to build beautifully branded “digital experiences” that are connected to your CRM with a key focus on engaging customers and empowering partners. You can use Experience Cloud to create multiple sites and experiences within your Salesforce org to address different purposes. It is a digital platform built on Salesforce that helps companies to build content in one place and deliver it on any websites, portals, mobile apps, and storefronts. In other words, Experience Cloud is an online social platform that enables companies to connect customers, partners, and employees with each other — and the data and records they need to get work done.
***Now there is a difference between Salesforce experience Cloud and Service Cloud?
Sales Cloud offers Web-to-lead functionality, whereas Service Cloud offers Web-to-case functionality. Salesforce Service Cloud makes connecting one-to-one with every customer, across multiple channels on any device, extremely easy.
It is a highly robust and secured cloud-based analytical solution, that has been developed to assist medium and large sized organizations to fetch and analyze loads of data efficiently and rapidly. Analytics cloud is powered by Einstein Analytics and Tableau tools. The aim of Einstein Analytics is to solve the challenge of combining all this information to analyze large volumes of data and generate powerful insights. Underneath the covers, the tool works applying the combination of such techniques as artificial intelligence, machine learning, and predictive modeling. Einstein Analytics’ major components for Salesforce users:
Reports and Dashboards
Examples of cloud analytics products and services include hosted data warehouses, software-as-a-service business intelligence (SaaS BI) and cloud-based social media analytics.
Hope you enjoy the read and understand the way the cloud works and helps our daily life and grow businesses!